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It’s official: Amazon Prime Day 2023 is happening on July 11 and 12.
That’s less than a month until one of the year’s biggest shopping events officially kicks off!
For 48 hours, thousands of products across every department on the e-retailer will go on sale — often for some of the year’s lowest prices, if not ever.
Expect significant discounts on appliances, fitness equipment, and a few of our favorite things here at Decider: TVs, streaming devices, soundbars, headphones, and home theater systems.
If you’ve been considering upgrading some of those big-ticket items, Prime Day is the perfect time.
So, what else can you expect from Prime Day this year?
You’ve got questions, and we have answers. Keep reading for everything you need to know about Prime Day, including some early deals you can already shop for now.
What is Amazon Prime Day?
Amazon Prime Day is an annual shopping event for subscribers of Amazon Prime. Top-rated products will hit all-time low prices.
In addition to all of those categories mentioned above, you’ll be able to score sought-after beauty products, Amazon-branded items, including Kindles and Echo speakers, and outdoor furniture on sale, in addition to deals on Prime Video Channel add-ons and digital services like Kindle Unlimited and Audible.
Prime Day deals range in length, too. While some products will stay at the same low price for the full 48 hours, others may only run for one day of the two-day event.
Amazon also runs plenty of “lightning deals” over the course of Prime Day. These begin at a specific time and are available until they sell out. Depending on the product, price, and stock, this could be hours or just minutes.
Of course, we’ll have all the best Prime Day deals updated for you all day on both days, so keep checking back for more early deals and updates as Prime Day approaches.
When is Prime Day 2023?
Prime Day 2023 will take place on July 11 and 12.
However, Amazon will likely run deals in the weeks leading up to the big days, so we recommend keeping an eye on the items at the top of your list starting now. You never know when a great deal will pop up.
How to Prepare for Prime Day 2023:
Prime Day deals are available exclusively for Amazon Prime subscribers, so you’ll want to ensure you’re signed up and ready to go before the first deals go live.
Amazon Prime costs $15/month or $139/year and comes with a number of perks, such as exclusive Prime Day deals, free two-day shipping, included access to the Prime Video streaming service, discounts at Whole Foods, a year of Grubhub+ for free, prescription savings, and more.
All new Amazon Prime members get a 30-day free trial. So if you haven’t signed up for Prime yet, now might be the time to get the Prime Day benefits with time to decide if it’s worth sticking with for the long run. (Hint, it usually is.)
Best Prime Day 2023 Early Deals:
Fire TV Stick 4K Max
Amazon’s most powerful Fire TV streaming stick hits its lowest price of the year in the lead up to Prime Day — at 55% off, you’ll pay just $25 to stream all of your favorite shows and movies in up to 4K UHD quality.
Kindle Oasis Essentials Bundle, $185, original price: $310
Save $125 total if you bundle the Kindle Oasis, Amazon’s high-end Kindle e-reader, with a fabric cover and power adapter. The only other time of year the Oasis is discounted this deeply is during Cyber Week, so we recommend taking advantage of this bundle.
Echo Pop, $18, original price: $40
The newest member of Amazon’s Echo family is already 55% off for Prime Day. The bluetooth smart speaker is compact while not sacrificing sound quality, and comes in a few cute colors.
Indiana Jones 4-Movie Collection (4K UHD)
Get the first four movies of the Indiana Jones series on 4K UHD DVDs now, so you can catch up in time for Indy’s next adventure later this month.
Yamaha Audio YHT-4950U 4K Ultra HD 5.1-Channel Home Theater System
This home theater system comes with everything you’ll need: 1 AV receiver, 5 speakers (1 center channel, 2 front channel, 2 surround channel), 1 Sub-Woofer and Speaker wire.
Sony HT-S350 Soundbar with Wireless Subwoofer
This 2.1 channel system comes with a powerful subwoofer to highlight bass and a soundbar with seven sound modes: Auto Sound, Cinema, Music, Game, News, Sports, and Standard Audio Mode.
Sony S100F 2.0ch Soundbar with Bass Reflex Speaker
Since this soundbar has a bass reflex speaker built in, there’s no need to pair it with a subwoofer. The compact size makes it perfect for home offices or smaller rooms.
Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones
At 52% off, these headphones are a steal! They feature up to 22 hours of battery life on one charge, active adaptive noise cancellation, and are powered by Apple’s W1 chip — the same thing that powers AirPods.
Samsung Galaxy Watch 5
If Samsung Galaxy smartphones are your fave, the Galaxy Watch makes the perfect pairing. It sets up seamlessly, uses Bluetooth to connect, and tracks body, health, fitness, and sleep metrics, plus it has enhanced GPS tracking built in.
Govee LED Strip Lights & Light Bars with Camera,
Get the viral colorful synchronized look behind your TV for less with Govee’s camera-powered kit.
Note: to get the sale price of $105, you’ll need to apply the $35 off coupon on the product page.
Avantree Ensemble
Made specifically for watching TV, Avantree’s Ensemble model comes with a combination transmitter and charging dock, which plugs into the back of your TV to broadcast the audio wirelessly to the headphones.
Amazon Fire TV 50″ 4-Series 4K UHD Smart TV, $290, original price: $450
This Amazon-produced Fire TV supports the following premium formats: 4K Ultra HD, HDR 10, HLG, and Dolby Digital Plus. It comes with the Fire TV streaming interface built in, and of course, is Alexa-enabled.
Amazon Fire TV 75″ Omni QLED Series 4K UHD Smart TV
Amazon’s higher-end in-house TVs use QLED (quantum light emitting diode) screen tech for lifelike, bold, vivid, and and enhanced picture. Like the others, it has Fire TV streaming built in, and supports formats like Dolby Vision and high dynamic range.
Apple AirPods
AirPods for less than $100? Of course we’re interested! These come with a lightning charging case that gives the earbuds up to 24 hours of listening time on a single charge. They’re easy to set up and switch between all of your Apple devices.
Epson EpiqVision Ultra LS800 Ultra Short Throw 3-Chip 3LCD Smart Streaming Laser Projector
At its lowest price in 30 days, this Epson projector is great for anyone looking to splurge on their home theater. It can project up to a 150″ screen dimension, and it’s ideal for bright rooms with True 3-chip 3LCD technology that displays a full 4,000 lumens (3) of color and white brightness for every frame. It also supports 4K and 10-bit HDR formats when available.
CiBest Native 1080P Projector, $90, original price: $140
If you don’t have the budget for a high-end projector, this one from Amazon is on sale and has over 9,000 positive reviews. It supports and can project images from TV sticks, PCs, laptops, tablets, Blue-ray DVD players, TF cards, USB flash drives, PS4/XBOX/WII, media players (music, pictures, video, TXT), and headphones.
A coupon can be applied on the product page to save an additional 10%.
Philips Hue Bridge, $43, original price: $60
Turn your home into a smart home powered by Philips Hue products with this bridge, which works with Alexa, Apple HomeKit, and Google Assistant to control all of your Hue products at once.
Philips Hue Play White & Color Smart Light, $98, original price: $160
You’ll need a Hue Bridge to work these, which can change color using an app or, when paired with a HDMI sync box, can create ambiance around your TV using the colors currently being shown on screen.
Babylon Steelbook, $28, original price: $45
Damian Chazelle’s 2022 Hollywood-set epic is a divisive movie, but fans will definitely want to pick up this collector’s Steelbook edition, which comes with 4K UHD and Blu-Ray discs, plus a digital download in limited-edition packaging.
